About this qualification

This is a regulated qualification. The regulated number for this qualification is 601/2652/8.This qualification forms part of a suite of qualifications which have been developed to form the substantial qualification element of Study Programmes, and meet the Teaching Agency’s requirements for high-quality, rigorous qualifications in education. This qualification is suitable for use within a Study Programme.

Total Qualification Time (TQT): 930

Guided Learning Hours (GLH): 561-610

Credit value: 93

Assessment requirements internally assessed and externally quality assured portfolio of Evidence

Qualification purpose

This qualification provides transferable skills, knowledge and understanding that can be applied in any business setting. The units in Group A are aligned to National Occupational Standards for business and represent the core attributes required by employers in a range of business settings. The units in Group B specialize in Sales and Marketing.

This qualification will:

• focus on the study of business skills, including sales and marketing
• offer breadth and depth of study, incorporating a key core of knowledge
• provide opportunities to acquire a number of practical and technical skills.

Qualification objectives

The objectives of this qualification are to provide learners with:

•  an understanding of the essential skills required to work successfully in a business environment.
•  the skills required to solve problems in a business environment.
•  an understanding of business culture and responsibilities.
•  the ability to successfully communicate and work with others in a business environment.
•  the opportunity to develop the skills required to manage and improve their own performance in a business environment.
•  an understanding of the relationship between sales and marketing.
•  knowledge of internet marketing in business.
•  knowledge of market research and creative product promotion.