Course Overview
Studying marketing with Arden means you’ll learn the latest and most in-demand skills and competencies required to become a successful marketing professional. On our BA (Hons) Business Management (Marketing), you’ll build your abilities in a step-by-step, logical manner by combining both traditional and digital marketing knowledge with real-world application. Through developing your knowledge sequentially with us, you’ll gain the robust knowledge base sought by today’s employers, bringing out your full professional potential. In your first academic year, you’ll develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organizations function. In your subsequent levels, you’ll study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more. You’ll develop your understanding of the theoretical and practical aspects of a range of key marketing functions, including an awareness of the ethical professional environment in which marketers must now operate.
This course has been developed with input from world-leading organizations and researchers so that you are exposed to the most relevant advancements happening in marketing right now. That means you’ll be able to show future employers that you have the knowledge required to fill current skills gaps in the field. And because you’ll also graduate with a keen awareness of core business areas such as operational planning, finance, and management theory, you’ll have gained important transferable skills that will give you a flexible, future-proof career ahead.
Key Facts
Entry Requirements
To be eligible for our BA (Hons) Business Management (Marketing) course, you must have:
- Two subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent.
If you don’t currently hold the above qualifications, we also offer this course with an additional foundation year, which is designed for students who need extra support when starting their degree course.
Employability
Perhaps you have a strong idea of where you want to go with your marketing degree, or maybe you want to keep your career options open for now? Either way, don’t worry if you’re still a little unclear about what the future holds. Our marketing bachelor’s course will give you a range of in-demand and transferable skills that will help you understand how modern organizations work. This gives you the freedom to take your time deciding wherein the business ecosystem you’ll fit best, be it as an entrepreneur, manager, or if you’re an experienced professional looking for a career change.